NEXT LEVEL REPLAY: YouTwitFace! When Real Estate, New Media and the Law Collide
If there’s one takeaway from this session, it’s this: what you post online can have real legal consequences for your business.
In this timely Next Level Success Webinar, nationally recognized real estate attorney and educator Trista Curzydlo guided WMLAR members through the increasingly complex intersection of social media, marketing, and the law. From federal regulations to everyday posting habits, this session offered a practical look at how quickly online activity can cross into risky territory—and how to avoid it.
Rather than rehash everything covered, you can revisit the full session details and original event overview [here].
Key takeaways from the webinar
Your online presence is advertising—whether you intend it or not.
Even casual posts, stories, and comments can fall under advertising rules and professional standards. Understanding how regulators view your content is essential.
RESPA violations can happen faster than you think.
Seemingly harmless collaborations, shoutouts, or “thank you” posts can raise red flags if there’s anything of value being exchanged. Intent doesn’t always matter—structure does.
Testimonials and endorsements require more care than ever.
With evolving Federal Trade Commission guidance, agents need to be thoughtful about how reviews are shared, presented, and responded to.
Copyright is still a big deal.
Using listing photos, floor plans, or even “found online” content without proper permission can create liability. This includes questions surrounding AI-generated materials, which are still evolving from a legal standpoint.
Professionalism online still matters—yes, even in the comments.
How you respond to reviews or engage publicly can either build trust or create risk. There’s a right way to handle feedback, and it’s not always intuitive.
Why this matters
Social media is one of the most powerful tools in a real estate professional’s toolbox—but it’s also one of the easiest places to make a costly mistake.
This session reinforced that staying compliant doesn’t mean staying silent. It means being intentional, informed, and strategic about how you show up online.
Missed it?
If you weren’t able to join us live, we highly encourage you to watch the replay and revisit the full list of topics covered. This is one of those sessions that can immediately impact how you do business.
Stay tuned for more upcoming sessions in our Next Level Success Webinar Series—designed to keep you informed, protected, and ahead of the curve.
