NEXT LEVEL REGIONAL SUMMIT: LOBSTERS & POPSICLES with Valerie Garcia

Date: September 17, 2026
Event Location: VanDyk Mortgage Convention Center
Parking & Entrance: Delta Hotels by Marriott Muskegon Convention Center, 939 Third St., Muskegon, MI 49440
CE Credit: 1HR ELECTIVE CONTINUING EDUCATION
Registration Link: https://shorturl.at/z5r5y

Your Clients Don’t Want a Transaction. They Want to Feel Like They’ve Made the Right Decision.

Here’s a question worth asking yourself:
What does it actually feel like to be your client?

Not what you think it feels like.

Not what your CRM says.

Not what your process map says.

What does the client experience?
Because you can do everything technically right and still deliver an experience your client never wants to repeat.

That’s where Valerie Garcia’s Lobsters & Popsicles comes in.

This isn’t another “give better customer service” presentation.

Valerie challenges you to completely rethink what customers value, how they make important decisions and what it takes to create an experience that people actually remember.

You’ll explore:

TRUST
How do you build it? How do you maintain it? And what actions strengthen it—or quietly destroy it?

POSITIONING
What makes you different isn’t necessarily what you put in your marketing. It’s the experience and value you consistently deliver.

VALUE
The traditional value proposition may be dead.

So what does your client actually believe you bring to the table?
That’s the question.

Because in a market where technology can automate more and more of the transaction, the human experience becomes even more important.

If you’re looking for another script, another template or another tactic, this may not be your session.

If you want to rethink how clients experience you, don’t miss it.

And yes…

There really is a reason it’s called Lobsters & Popsicles.