NEXT LEVEL REGIONAL SUMMIT: Keynote presentation, Evolve or Evaporate with Terry Watson
Date: September 17, 2026
Event Location: VanDyk Mortgage Convention Center
Parking & Entrance: Delta Hotels by Marriott Muskegon Convention Center, 939 Third St., Muskegon, MI 49440
CE Credit: 2HRS ELECTIVE CONTINUING EDUCATION
Registration Link: https://shorturl.at/z5r5y
You Can Keep Doing Business the Way You Always Have.
Until Your Clients Stop Doing Business With You.
This is the session that ties the whole day together.
Because everything you’ve heard throughout the Next Level Summit points to the same uncomfortable conclusion:
Real estate is changing faster than most professionals are changing with it.
- The criminals are evolving.
- AI is evolving.
- Consumer expectations are evolving.
- The law is evolving.
- Technology is evolving.
- And the professionals who refuse to evolve?
They’re going to feel it.
Terry Watson’s Evolve or Evaporate is the wake-up call.
You’ll look at what today’s buyers and sellers actually expect from their real estate professional—and why simply completing the transaction isn’t enough anymore.
The best professionals aren’t waiting for problems to happen. They’re anticipating them.
They’re communicating before clients have to ask. They’re eliminating friction.
They’re using technology without surrendering responsibility. They’re protecting consumers.
They’re creating experiences people remember.
And they’re building businesses that can adapt when the next disruption comes.This isn’t about becoming a completely different person or throwing out everything you’ve built.
It’s about asking:
What still works?
What doesn’t?
What’s coming?
And what are you going to do about it?
Because you have two choices.
You can wait for change to force you to evolve.
Or you can evolve before you have to.
Evolve or Evaporate.
And if you’re coming to the Next Level Summit, this is where it all comes together.
Don’t just attend the day. Come ready to change what happens after it.
