NEXT LEVEL REPLAY: Email Marketing & Drip Campaigns That Convert
NEXT LEVEL REPLAY: Email Marketing & Drip Campaigns That Convert
WMLAR members recently joined us for another impactful session in our Next Level Success Webinar Series: Email Marketing & Drip Campaigns That Convert featuring digital marketing strategist Lorenzo Johnson of SociallyIn.
As a Partner at one of the nation’s premier social media agencies, Lorenzo shared practical strategies for creating email campaigns that do more than generate clicks—they build relationships, nurture leads, and drive measurable business results.
Throughout the session, attendees learned how to:
- Build effective drip campaigns that guide leads through the client journey
- Stay connected with prospects and past clients without becoming repetitive
- Use automation while still maintaining a personal, human feel
- Improve engagement through personalization, timing, and message flow
- Strengthen campaign performance through A/B testing and strategic follow-up
One of the webinar’s biggest takeaways was Lorenzo’s reminder that: “Helpful emails create trust. Strategic emails create action.”
The session reinforced that successful email marketing is not about sending more emails—it’s about delivering timely, relevant communication that keeps agents top of mind and strengthens long-term client relationships.
Coming up next
Our next webinar will be held on June 18 from 1–3 p.m.: Home Building 101, 201, and 301 with Heartland Builders. Register here: Home Building 101, 201, and 301 Registration This course DOES include 2 hours of elective continued education through CE Marketplace. Code# C134519
We’ll also be hosting a webinar on July 8 focused on MSHDA programs and opportunities. Register here: MSHDA Webinar Registration
