NEXT LEVEL REPLAY: Social Media Do’s and Don’ts—Build Trust, Not Just Followers
The recording of our latest Next Level Success Webinar is now available for WMLAR members who were unable to attend live—or for those who want to revisit the strategies and insights shared during the session.
On April 23, 2026, we welcomed members to a timely and practical conversation: Social Media Do’s and Don’ts: Build Trust, Not Just Followers, a session focused on helping REALTORS® move beyond surface-level posting and start using social media as a true business-building tool.
In today’s digital-first environment, simply having a social media presence is no longer enough. Success online isn’t defined by follower count—it’s defined by trust, consistency, and connection. This webinar focused on exactly how to shift your approach so your online presence supports real-world relationships and real business results.
Session Overview: Social Media That Builds Trust
Presented by Lorenzo Johnson of SociallyIn, this session delivered a fast-paced, practical breakdown of how real estate professionals can use social media more strategically.
Rather than focusing on vanity metrics like likes and followers, Lorenzo emphasized how agents can position themselves as trusted advisors online—creating content and engagement strategies that lead to meaningful conversations and, ultimately, clients.
Participants walked away with a clearer understanding of what actually drives results on social media today and how to avoid common mistakes that can unintentionally weaken credibility.
Don’t miss Lorenzo’s next webinar from 2-3 p.m. on May 21 “Email marketing & drip campaigns that convert“. Click here to register.
Key Takeaways from the Webinar
Throughout the session, Lorenzo highlighted several actionable strategies, including:
- How to use social media to build trust, not just visibility
- What types of content position you as knowledgeable and credible
- Common posting mistakes that can make content feel overly promotional
- How authentic content helps you stand out in a crowded market
- Simple ways to optimize your profiles so prospects quickly understand your value
- Why engagement matters more than likes
- How intentional interaction leads to real conversations and stronger relationships
- The role of social selling in building long-term business connections
- Why consistency and trust outweigh follower count when it comes to conversion
The overall message was clear: social media success in real estate is not about being everywhere—it’s about being intentional everywhere you show up.
About the Speaker
Lorenzo Johnson is a Partner at SociallyIn, one of the nation’s premier social media agencies exclusively focused on social media strategy. With extensive experience in digital marketing, executive leadership, and sales coaching, Lorenzo brings a practical, results-driven approach to helping professionals build online presence that converts.
His expertise lies in developing social media strategies that go beyond engagement—focusing instead on building trust, nurturing leads, and driving real business outcomes.
