NEXT LEVEL SUCCESS WEBINAR: Social media do’s and don’ts

Date: April 23, 2026
Time: 2:00–3:00 p.m.
Location: Zoom
Cost: Free for WMLAR members

In today’s digital-first world, having a social media presence isn’t enough — how you show up matters. Join us for this Next Level Success Webinar, Social Media Do’s and Don’ts: Build Trust, Not Just Followers, designed specifically for real estate professionals who want to turn their online presence into real business results.

Presented by Lorenzo Johnson of SociallyIn, this session will break down how to move beyond simply posting content and start using social media as a strategic tool for building trust, credibility, and meaningful client relationships.

What you’ll learn

This fast-paced, practical session will cover:

How to use social media to build trust, not just visibility
What to post to position yourself as knowledgeable and credible
What to avoid so your content doesn’t feel overly promotional or damage trust
How authentic content helps you connect and stand out in a crowded market
Simple ways to optimize your profiles so prospects instantly understand your value
How meaningful engagement leads to real conversations — not just likes
How purposeful outreach and social selling create stronger business relationships
Why consistency and trust matter more than follower count when it comes to conversion

This session is ideal for agents at any stage who want to be more intentional with their social media strategy and start seeing real ROI from their efforts.

Don’t miss it

If you’re ready to stop guessing what to post and start building a brand that attracts the right clients, this webinar is for you.

The Zoom link will be included in your registration confirmation (be sure to check your spam folder). Cancellations are accepted until the day before; no-shows will be charged $15.